Dynaplant unveils new corporate identity: “Revealing Nature”

Dynaplant unveils new corporate identity: “Revealing Nature”

Dynaplant, formerly known as the specialist in Callas, proudly takes another step in its mission to make the beauty of nature visible in every living room. Under the slogan “Revealing Nature,” Dynaplant demonstrates how, through careful selection and breeding of seeds and tubers, it brings to life houseplants that embody the power and splendor of nature.

Dynaplant stands for more than just plant cultivation; it is a passion for nature and craftsmanship. The company searches worldwide for exceptional seeds and plant species to offer a wide and innovative range. From seed to houseplant – each product reflects a unique interplay of natural beauty and expertise. “With our new corporate identity and pay-off, we want to strengthen the connection between people and nature,” says Dietrick Hanemaaijer, board member of Dynaplant.

The new corporate identity reflects Dynaplant’s growth and renewed focus. The logo, refined with subtle nature elements, symbolizes the company’s connection to nature and commitment to sustainability. This visual revamp fits seamlessly with the expansion of the assortment and the ambition to offer unique, high-quality plants.

In addition to Callas and Clivia, Dynaplant has increasingly focused on a diversity of crops in recent years. Monstera, Strelitzia and Kentia are the latest additions to the assortment, in which Dynaplant controls the entire chain – from seed to finished product. This approach guarantees not only high quality, but also an authentic story behind each plant.

With its new corporate identity and expanded assortment, Dynaplant aims to be a distinctive partner for green retailers who want to offer their customers a deeper experience of nature. Dynaplant remains committed to sustainability, craftsmanship and innovation, with the goal always being to bring the beauty of nature closer to the consumer.

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